What building, scaling, and selling a global product taught us about engineering.
We didn't start as an agency. In 2010, we hired one to build a telecom system—and watched them underperform at our expense. So we built it ourselves. That product, Beep, became a WIPO-patented system deployed across 30+ operator networks including MTS, VimpelCom, and TeliaSonera. Over a decade (2010–2020), it served 600M+ users across 20+ countries and recovered €300M+ for operators. It was acquired by a publicly traded company in 2020. The IP is still running in production to this day.
You document obsessively because you know you’ll be the one maintaining it in five years. You anticipate failure states before they happen. You build to last. We brought that exact founder mentality into Giness. We treat your capital, your runway, and your codebase with the exact same reverence we treated our own.
Our Track Record
Most software is built to be shipped and handed off. We build software to be operated, scaled, and eventually acquired. We don’t just take tickets; we take ownership of the technical outcome.
— Giness
01
We didn’t start as contractors taking tickets. We built a product that served 600 million users and lived with every decision for 15 years. That fundamentally changes how you approach software—you can’t walk away when things break. You architect for longevity, not just delivery. That mindset is what we bring to every client project.
02
Technical excellence without business context is expensive noise. Having negotiated with public acquirers, managed multi-country contracts, and reported to boards, we align every engineering decision with your ROI, burn rate, and go-to-market strategy.
03
Great software isn’t built by people who drop their pens at 5 PM. Our team provides continuous, cross-timezone momentum. When things get complex or systems break, we don’t look for excuses — we take ownership and ship the solution.
04
Following a successful exit, we aren’t optimizing for agency volume. We choose projects where we can genuinely move the needle. If we accept your mandate, we commit to it fully. No shortcuts, no compromises.
Callback rate across 30+ networks. Industry average: 12%.
Verified Performance Data · 2011–2020Execution
We don’t take tickets and churn out features. We architect systems and solve business problems.
We don’t just deliver slide decks and walk away. We build the software, deploy it, and stand by it in production.
We’ve built products that ran in production for over a decade. We know what breaks at scale because we’ve lived through it. We anticipate technical debt before it accrues.
We speak your language. We understand that every line of code must serve a commercial objective.
If our standards align with your expectations, let’s talk. If we aren’t the right fit for your engineering culture, we’ll tell you immediately.